Recent trends in international trade reflect dynamic changes in the global economy, driven by technology, government policies and market dynamics. One of the main trends is digitalization, which allows for faster and more efficient transactions. The use of e-commerce has increased significantly, changing the way companies do business. Digital platforms are now the main intermediaries between exporters and importers, enabling small and medium-sized businesses to compete in the global market. Artificial Intelligence (AI) also plays an important role in analyzing trading data and predicting market trends. With advanced algorithms, companies can optimize supply chains and reduce costs. AI not only helps in data analysis but also in process automation, from procurement of raw materials to delivery of the final product. Changes in trade policy also have a significant impact. Trade wars between major countries fuel uncertainty, pushing countries to look for alternatives in trade agreements. Multilateralism is increasingly being strengthened to create fairer agreements and reduce tariffs, as seen in the Regional Comprehensive Economic Partnership (RCEP) agreement. Sustainability is a major concern in international trade. Companies are now paying more attention to environmentally friendly practices in their supply chains. Demand for sustainable products is increasing, encouraging companies to innovate and implement green technologies in production processes. This is also in line with stricter regulations regarding emissions and resource use. Social issues and the fulfillment of human rights are also a focus in international trade. Consumers are now more aware of the social impact of the products they buy. As a result, companies are required to ensure that their practices do not harm local communities or workers. Transparency in supply chains has become crucial, with many companies conducting audits to ensure compliance. In addition, a shift towards protectionism is also visible in trade policy. Countries are starting to implement higher tariffs to protect domestic industries, which can lead to tensions in international relations. This trend causes companies to have to be more adaptive in their strategies for entering global markets. Technological innovations, such as blockchain, are starting to be adopted to increase security and transparency in international transactions. This technology enables immutable recording of all transactions, which is very useful in mitigating the risk of fraud and irregularities. With the increasing shift towards value-based commerce, products that offer added value and innovation are enjoying higher demand. Companies that are able to adapt quickly to these trends are likely to be able to maintain their competitiveness in an increasingly competitive global market. The future of international trade will be determined by the ability of countries and companies to innovate, adapt and find solutions to emerging challenges. These trends illustrate the increasingly complex interconnected nature of the world, where effective trading strategies must consider a variety of factors, including technology, policy and social demands.
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